Thirty years of starting and building companies in the sports and hospitality industries, both in UK and Middle East. Sanjay has worked with the likes of adidas-Taylor Made, Salomon, Xscape, IHG and Jumeirah. He started ZedAlpha because he wanted to help organisations in the sports industry become more profitable through improved data, operations and new revenue streams.

Has had a 30-year career in the finance and operational teams for companies such as Arcadia, Alstom, Eriks and latterly has been global CFO of a US based sports betting service provider. Chris brings corporate governance, compliance and processes, helping our clients with the strategic implementation and management of these vital functions within their organisations

Thirty-five year career working for FMCG and retail giants Marks & Spencer, Mars, Rank Hovis McDougall has given Martin a rich background in sales strategy and execution across the UK, Europe and Asia. A Fellow of the Institute of Sales Professionals, Martin created global outsourced sales solutions for Diageo, P&G and Nike. He leads our commercial strategy offer.

Has worked in the retail sector for Amazon, B&Q and latterly Kingfisher PLC. Her role in these organisations has been in leading the commercial team. A keen equestrian, who competed at a national level, Pippa is also an advocate of active kids and has led strategic thinking to create wellbeing programmes in school. She brings these passions and skills to lead our offer in women's sport.

Started his career in property, working for Foxtons and Chestertons, before his entrepreneurial spirit took over and he founded hospitality and leisure businesses such as Kiss Gyms and Muster Inns, which has owned pubs across the UK. George comes from an experienced brewery and wine producing family and is in charge of our hospitality in sport offer, tasked with improving the concepts and operations of in-stadia catering.